The future of cloud channel partnerships
LEARN. NETWORK. CAPITALIZE.
Cloud Computing has moved well past early adoption - organizations of every size and across almost every industry now embrace it. To build on that momentum, the leading cloud vendors need to enlist a broader base of channel partners who can enrich their solutions and adapt them to the specific needs of different geographic regions and vertical markets.
Yet real confusion and friction still surround the channel opportunity in the cloud. Because vendors leaned heavily on a direct sales and support model to earn their first wins, questions around account control, revenue sharing, and long-term profitability keep surfacing. These channel conflicts have to be worked out before the market can reach its full potential.
The Cloud Channel Summit tackles that tension head-on, giving vendors and channel companies a shared venue to air the issues, learn from one another, and turn the cloud opportunity into a business advantage for both sides.
Conference goals
- 1Encourage more open dialogue about where the channel opportunities in Cloud Computing really lie
- 2Give major cloud vendors a stage to show they are channel-friendly and to explain the business upside of their channel programs
- 3Help channel companies learn industry best practices and study the programs top vendors offer, so they can seize new market opportunities
- 4Create a valuable networking setting where corporate executives and channel managers can connect and learn what is and isn't working in a fast-moving market
Who it is for
The event is built for key channel and business-development executives from major cloud vendors, as well as VARs, ISVs, systems integrators, hosting companies, and other service providers.
Potential speakers & sponsors
Major SaaS, PaaS and IaaS vendors, leading channel companies and their key partners, including names such as Amazon, AT&T, Google, IBM, HP, Microsoft, NetSuite, Oracle, Salesforce.com, SAP and Verizon.
Key topics
- 1Winning channel programs - what's succeeding and what isn't
- 2How to construct and get value from a cloud ecosystem
- 3The roles and relationships that tie cloud vendors to their channel partners
- 4The economics that make a cloud partnership pay off
- 5Who owns the customer, and how to build collaborative sales and support models
- 6Real-world stories of channel and partner success
Learn, network, capitalize
Register your interest to join channel and partner leaders from across the cloud ecosystem.
Register your interest