A focused gathering for the executives building winning channel partnerships in the cloud.
Practical strategies, real success stories, and the relationships that grow the Cloud Computing market.
Building successful alliances in the cloud
For the Cloud Computing market to keep expanding, the leading vendors have to reach beyond direct sales and bring a wider set of channel partners on board - partners who can extend their platforms and tailor them to the demands of particular regions and industry verticals. At the same time, channel organizations need to rethink what they do and reinvent their role if they want to turn cloud opportunities into profitable, lasting customer relationships.
The Cloud Channel Summit was created as a meeting place for exactly that. It brings channel and partner-development leaders together to trade proven best practices, compare notes on what actually works, and form the new alliances that move the whole ecosystem forward.
Who should attend
The summit is aimed at SaaS, PaaS, and IaaS business leaders charged with forging strong cloud partnerships, along with channel organizations determined to win in the Cloud Computing market.
Key topics on the table
- 1Which channel programs are delivering results today - and which ones are falling short
- 2Practical ways to build and take advantage of a cloud ecosystem
- 3Making sense of the roles and relationships between cloud vendors and their channel partners
- 4The real economics behind a profitable cloud partnership
- 5Who owns the customer? Designing sales and support models that work together
- 6First-hand success stories from channels and partners
Featured speakers
Leaders from across the cloud ecosystem shared what is working, and what is not.
President, Agilis Solutions
Founder and Executive Vice President, Business Development, Scribe Software
Director, Channels and Business Development, Google Enterprise
Vice President, SaaS and ISV Solutions, SoftServe
President and CEO, AppDirect
What attendees said
A great event - the strength of the content and the caliber of the attendees made it genuinely useful. The energy held up from start to finish, the group tackled real challenges together, and plenty of new relationships came out of it. If you're looking to do business or grow faster in the cloud, this is a must-attend.
Congratulations on an incredible conference. The discussion around cloud and channel was relevant, timely, and surfaced clear industry trends. We look forward to taking part again next year.
The Cloud Channel Summit finally fills a major gap in our industry's evolution: the disruption cloud computing brought to software is now hitting the IT channel. Any technology professional in a channel or channel-related role should attend or sponsor this event - you won't be disappointed.
Ideas on the cloud channel
What Makes a Cloud Channel Program Actually Work
A working cloud channel program aligns incentives, protects partner margin, and rewards recurring value rather than one-time transactions.
Cloud Marketplace Pioneers: A Look Back at the Summit Sponsors
An archival look at two companies whose work anticipated the cloud marketplace and management models that followed.
Building a Partner Tier Structure Your Channel Will Actually Respect
Revenue-only gold-silver-bronze tiers reward the wrong partners and erode trust, so build tiers on proven capability and delivered customer outcomes.
Be part of the conversation
Tell us you would like to attend, speak, or sponsor a future edition of the Cloud Channel Summit.
Register your interest